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Arcade Fire “Neon Bible”

(Kristen)

Over the past year, I have become a huge fan of Arcade Fire. In relation to last week’s question about Radiohead, and how the music industry is effected by the technological advances of the interweb, there are some bands out there who have embraced the advances, and embraced it well. Arcade Fire has a new music video of their song Neon Bible. It is completely interactive when watched on your computer, and quite creative. I think this is a great example of a band who is “keeping up with the time.” What are some other examples of artist who are showing creative ways to market their music to a more technologically advanced crowd?

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